Jumia, an e-commerce platform, has facilitated the connection of over 11,000 Small and Medium Enterprises (SMEs) to millions of consumers across Nigeria and other African countries.
The company highlights that its digital inclusion initiative in Africa has driven economic growth by enabling SMEs and local entrepreneurs to reach a broader customer base, overcoming traditional geographic and infrastructure limitations.
“Jumia’s e-commerce marketplace has empowered over 11,000 SMEs by connecting them with millions of consumers, offering them unparalleled visibility and market access,” the company stated.
“Annual events like Black Friday, brand festivals, and tech week have become significant milestones, not just for breaking sales records but also for providing opportunities for small businesses to flourish and expand their customer base.”
Despite formidable challenges such as limited access to funding, inadequate infrastructure, and administrative barriers, African entrepreneurs are utilizing digital platforms like Jumia to overcome these obstacles and establish a global presence.
“These platforms serve as crucial gateways for businesses to reach wider markets, linking local products and services with consumers both domestically and internationally,” the company added.
In conclusion, the rise of African entrepreneurs, supported by digital platforms like Jumia, signifies a transformative period in the continent’s economic landscape.
