Kiddwaya, a reality TV star, humbly addressed a fan’s inquiry about his wealth on Snapchat, clarifying that he himself isn’t rich, but rather comes from a wealthy family.
Kiddwaya, referencing Robert Greene’s “48 Laws of Power,” hinted at his ambition to surpass his father’s success, invoking Law 1: “Never Outshine the Master,” but implying his intention to do just that, suggesting he’s driven to exceed his family’s legacy and establish his own prominence.
Despite flaunting his wealth online, Kiddwaya habitually gives credit to his father, implying that his lavish lifestyle is largely funded by his family’s fortune, rather than his own accomplishments.
Kiddwaya’s displays of wealth spark a paradoxical reaction from Nigerians; he’s criticized for excessive showiness, but initially praised for generosity when making promises to BBNaija housemates.
However, when those promises remained unfulfilled, public sentiment swiftly shifted, labeling him hypocritical for making empty vows despite flaunting his wealth online, leaving his reputation tarnished.
Kiddwaya maintains a relatively positive public image, largely avoiding controversy and steering clear of cancel culture.
He keeps a low profile, rarely engaging in celebrity drama, despite being friends with several high-profile figures, including Davido, with whom he has been frequently spotted socializing, showcasing his ability to navigate the celebrity scene without attracting negative attention.
When Davido purchased a private get, Kiddwaya’s congratulatory message to Davido on his new private jet backfired when he showcased his own jet, drawing criticism from online users for ostentatious display.
Despite his public persona, Kiddwaya’s personal life remains relatively private, except for glimpses revealed during his BBNaija stint, notably his brief, highly-publicized romance with Erica Nlewedim, which fizzled out after the show, leaving fans disappointed.
