Jumia, a leading e-commerce platform, has integrated Sprinklr’s AI-Powered Unified Customer Experience Management (Unified-CXM) platform to enhance its customer experience across 11 African countries.
In a recent statement, Jumia announced its successful partnership with Sprinklr to improve customer experience (CX) for its diverse user base. Hanan El Matarawy, Group Vice President of Business Products at Jumia, highlighted the benefits of implementing Sprinklr’s Unified-CXM platform to streamline support for millions of customers, sellers, and employees across these countries.
El Matarawy stated, “Sprinklr’s solution is an ideal fit for our diverse customer base and extensive geographical reach. This partnership enables us to deliver exceptional service while fostering mutual growth.”
He emphasized that the Sprinklr team customizes solutions based on Jumia’s customers’ needs, contributing to the platform’s growth and improvement.
Jumia also noted that Sprinklr’s platform provides a single, omnichannel solution to manage interactions on social media, live chat, email, WhatsApp, and more. This empowers Jumia to offer seamless support, regardless of the customer’s preferred communication channel.
